Search Engine Optimization, commonly abbreviated as SEO, is an Internet marketing strategy that utilizes key words to obtain higher placement by the natural (aka unpaid) in search engine search results.
SEO helps improve the visibility of a website or webpage when filled with keywords that searchers looking for your kind of information or content would use. Businesses, organizations, content writers and blog/site owners use search engine optimization to help promote themselves. For freelance writers who accumulate income by revenue share, SEO is extremely important. Revenue share is a type of income that is earned typically by viewers clicking on ads by partners on a website. For example, Google Adwords can be placed on a Blogger website and the owner can gain income from their viewers clicking on relevant ads.
Without Search Engine Optimization, search engine bots can't "crawl" a site - because they don't know what they are looking for. There are billions of webpages, and in order for a site to be found, it must be filled with valuable, relevant and qualitative keywords that will bring viewers searching for the information to that particular webpage. Keywords are index terms that include significant words that pertain to a certain subject that are emphasized as a code to find or attain certain information. The best way to obtain this is to stay on topic. If a website is titled niftyknittycrafts.com and is about knitted and crocheted crafts, the site should stay relevant to that information and content, rather than including things about outdoor activities.
If you were going to search your information in a search engine, think about the words you would use. Write them down and use them as often as possible in your content without keyword stuffing - an unethical SEO technique that uses a load of keywords, often annoyingly, to gain a higher position on a search engine webpage. If there are too many keywords on a webpage, a search engine bot is likely to deem the content as spam and skip it when collecting sites related to keywords.
There are helpful websites that create keywords for specific topics. You can enter one word related to relevent content and these tools will create other keywords that may (or may not) be relevant to your content, but you can choose the keywords that do relate to your content. Google Adwords Keyword Tool is one of the most used and most accurate when generating relevant words.
Emily Sutherlin - Emily has been writing on a variety of topics since 2007. She uses only the most credible sources to bring information to her readers.
